Supporting online licensing, renewals and compliance
Most cities license a fraction of their real pet population. Recovering the gap is process, not luck.

In most municipalities, the number of licensed pets is far below the number of pets that actually live there. That gap is recoverable revenue — and closing it is a process problem, not a promotion problem.
Where the gap comes from
- Owners who never registered because it required a counter visit
- Lapsed renewals that nobody followed up
- Adopted and newly acquired pets that never entered the register
- Moves in and out of the territory that were never reconciled
The recovery levers
Frictionless renewal. Automatic email and mail reminders with online payment can reduce manual follow-up on lapsed licences.
Point-of-adoption licensing. Where the shelter is integrated with municipal licensing, adopted pets can leave already licensed.
Field canvassing. Door-to-door census with a mobile app records unlicensed pets and sells on the spot — the highest-yield lever in under-registered districts.
Error checking on batch runs. Renewal batches validated before mailing eliminate returned mail and dead records.
Measure it honestly
Track licensed animals against a realistic estimate of the pet population, not against last year's register. Validate your own numbers with us in a demo.
In the product
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